Website Statistics and Trends: What You Need to Know

Explore website stats and trends. Stay competitive with insights into digital landscape changes. Learn from the latest data.


Website Statistics

The website is like your digital passport in 2023.


Without it, you’re just a faceless entity lost in the crowd. It tells the world who you are, what you do, and why you’re awesome.

And guess what?

A new website is built every 3 seconds. That’s not all; let me show you some website statistics that prove that a website is the central hub of all your digital activities.

Website Traffic Statistics & Analysis

A website holds no value if your target audience (aka traffic) doesn’t visit it. That’s why the first thing to discuss is website traffic statistics.

1. The internet has 2 billion websites in 2023 (WebTribunal)

Although many websites are available, few are used and updated actively. A significant 82% of websites are inactive. Only 200,121,724 of the 2 billion websites are visited and maintained actively.

2. A new website is built every 3 seconds (Siteefy)

Let’s say you can write 100 words a minute. By the time you finish writing a short paragraph, 20 websites have been built.

3. US Internet users visit more than 130 web pages per day (Kickstand)

An average person visits a website daily, a staple of their life. USA citizens browse more than 130 pages daily, meaning the internet has become a part of their daily routine.

4. Visitors form an opinion of a website in 50 milliseconds (Taylor & Francis Online)

Websites are one of the best ways to contact businesses, and consumers are well aware of it. Visitors can share their opinions about a website in less than 50 milliseconds. For that reason, building a website is essential and can offer a first impression.

5. 83% of visitors expect a website to load in 3 seconds (WebFX)

As Google considers it a traffic factor, website loading time has been a hot topic for the last few years. Approximately 83% of consumers expect a website to load within 3 seconds. Although a few seconds seem like a little, a seasoned user may find it a lifetime.

6. Google Chrome is the most popular browser for searching the web (Statcounter)

In 2020, Google Chrome was the most widely used search engine, with 69.31% of total browser usage. The other browsers were Edge at 8.12%, Firefox at 7.38%, Internet Explorer at 5.05%, and Safari at 3.74%.

Business Website Statistics

7. In 2023, 71% of businesses possess a website (Expert Market)

The number of websites for businesses is increasing from previous years. Companies are transitioning toward online trade and focusing on remote work during the COVID-19 pandemic. Online presence helps them reach wider audiences and stay competitive in today’s digital landscape.

Businesses understand the importance of web presence due to the COVID-19 pandemic. Hopefully, this trend will continue in the future.

8. 86% of visitors prefer seeing service information and products on the homepage (KoMarketing)

Your website homepage must contain the purpose of your business. The reason is that 86% of visitors want a clear idea of your website by visiting your homepage. If your website homepage doesn’t provide the information, visitors will leave your site without browsing other pages.

More than three-quarters of people stated that they wanted contact and service information on the homepage of a website.

9. 83% of consumers want seamless performance of a website on all devices (ExactTarget)

Unfortunately, many website designers prefer designing sites for desktop viewing only. While users are browsing a website using different devices like smartphones, tablets, etc., giving your customers a seamless website visiting experience is crucial since visitors browse your website from different devices. So, make sure your website delivers seamless performance regardless of the device.

10. A CTA is unavailable on 70% of small business websites (Business 2 Community)

CTA or ‘call to action’ button is a prime element of good website design. This button drives conversion, sales, and lead generation. Users feel encouraged when there is a CTA button available.

Unfortunately, a CTA button is unavailable on 70% of small businesses’ websites. As a result, they fail to convert customers into potential leads.

11. 43% of small businesses are planning to invest in website speed and performance (Top Design Firms)

Generally, small businesses need websites. In 2023, 43% of small businesses planned to invest in websites speed & performance. Such statistics tell us that businesses of all sizes are now giving importance to effective online presence.

Having an online presence means you can reach more audiences, increasing potential clients. Small businesses are currently prioritizing websites as a part of their growth plans.

12. 20 million e-commerce sites exist (KommandoTech)

One of the popular website types is e-commerce. As per KommandoTech, 20 million e-commerce websites are available now.

13. 29.7% of all business activity is now conducted online (Zippia)

A recent study showed that 29.7% of all business activity is online. The study says that the internet’s importance in today’s commerce world is increasing.

Moreover, online transactions are now easier than before. As a result, consumers are choosing e-commerce sites to buy products. That is why businesses benefit from this transition by improving their online presence.

Mobile vs. Desktop Usage of Websites

14. 63% of the USA’s visits come from smartphones (

Mobile browsing is getting much more convenient and famous in the USA. More than 60% of the USA visits are from smartphones.

The chart below clearly shows the US visits on different devices.

Based on 5.7 Trillion VisitsBased on 5.0 Trillion Visits
Bounce Rate41.63%53.66%47.53%40.18%51.36%47.00%
Page Views Per Visitor3.592.593.483.682.543.11
Average Time on Site (Seconds)289.48136.40219.19323.47158.21236.85

15. More than 50% of website traffic is from smartphones (Statista)

Statista found that over 50% of the website traffic has been from smartphones since 2017.

16. Google Chrome leads the desktop browser market shares (Statcounter)

Google Chrome is the leader in desktop browser market share with 63.52%. Other positions were followed by Safari, Edge, Firefox, Opera, and 360 Safe, with 13.02%, 11.15%, 6.18%, 3.73% and 0.68%, respectively.

17. Smartphone traffic has skyrocketed over the last 10 years (Statista)

In the 1st quarter of 2023, 58.33% of all web traffic came from smartphones. While the percentage was only 17.02% in 2013. This means that using smartphones is more common than desktops to browse websites.

18. 74% of users return to a mobile-friendly website (Think with Google)

Mobile friendliness is an important ranking factor. Google found that 74% of visitors prefer revisiting a mobile-friendly site. That is why you should check whether your site is mobile-friendly. If not, optimize it without being late. A tremendous and seamless user-friendly experience encourages visitors to revisit.

19. Desktop conversion rate surpasses smartphone by Over 2X (Contentsquare)

Despite mobile’s higher traffic, desktop takes the lead in conversions with a 3.7% conversion rate, while mobile lags at 2.2%. This trend stems from users’ preference for browsing on mobile devices but completing their purchases on desktops.

20. Google Chrome is the winner again on a mobile device (Statcounter)

Are you curious to know who holds the top position in mobile browsers? Again, Google Chrome has a percentage of 64.66%. The 2nd and 3rd positions are Safari and Samsung Internet, with 24.95% and 4.29%, respectively.

Website UX Statistics

21. 89% of customers visit competitors’ websites due to a bad user experience (WebFX)

WebFX has uncovered another surprising fact: one of the primary reasons for users leaving a website is a poor user experience. Consequently, consumers often switch to a competitor’s website that offers a seamless experience.

22. Users typically spend 88% more time on a website with video content (Social Media Week)

Enhancing user engagement on your website can be achieved by incorporating video content. While creating videos may demand more time and effort compared to text-based content, they offer a highly engaging experience for visitors. This is particularly valuable for intricate subjects, as users often prefer video guidance over sifting through extensive textual information.

23. 94% of first impressions are dictated by web design (John Waters)

Effective website design and proper optimization are essential for attracting visitors to your site. Furthermore, prioritizing exceptional user experience in your website’s design is more crucial than the content itself. Additionally, an impressive design has the potential to retain a remarkable 94% of visitors on your website.

24. The primary optical area of a website is left-corner focus (CXL)

When visitors first arrive at a website, their attention is naturally drawn to the left corner. This insight can be invaluable for designers seeking to enhance their landing page design. For example, strategically placing key elements in the left corner of your website can increase the likelihood of visitors staying and exploring various pages.

25. 37% of visitors exit due to poor website design and navigation (KoMarketing)

Your website design must be exceptional, with easily accessible navigation. Otherwise, visitors may depart your website with a negative impression. According to KoMarketing, 37% of users express discontent with subpar website design and navigation. Poor navigation is not only frustrating but also disorienting, leading visitors to abandon your website without finding the information they seek.

FAQs about Website Statistics

What percentage of visitors appreciate customized content?

Approximately 34% of individuals, which is equivalent to 1 out of every 3, indicated that they are more likely to make a purchase after encountering personalized content.

What percentage of a website’s daily visitors utilize mobile devices?

In the second quarter of 2018, 63% of individuals preferred using mobile devices over computers for browsing websites. This underscores the growing importance of having a mobile browser version of your website.

Summing Up

Your website serves as a primary point for judging your business.

A poorly designed website can significantly harm a company’s credibility. On the other hand, a high-quality website can broaden a company’s reach and generate leads.

Not to mention…

Responsive web design plays a crucial role in this equation. If users encounter difficulties while navigating your website, they might leave and never return.

So, start working while keeping all the website statistics in mind.

Optimize your website to provide the best user experience for your visitors and generate more sales than ever before.


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