User Research Methods | |||
---|---|---|---|
Research type | Description | Examples | When to Use |
Surveys | Collect quantitative data through structured questionnaires. |
| Understanding user preferences at scale |
Interviews | Gather qualitative insights through one-on-one conversations with users. |
| Exploring user motivations and pain points |
Usability Testing | Observe users as they interact with a product to identify usability issues. |
| Refining user interface and experience |
Focus Groups | Conduct group discussions to gather diverse perspectives on a product or concept. |
| Generating ideas and gathering group feedback |