User Research Methods | |||
---|---|---|---|
Research type | Description | Examples | When to Use |
Surveys | Collect quantitative data through structured questionnaires. |
| Understanding user preferences at scale |
Interviews | Gather qualitative insights through one-on-one conversations with users. |
| Exploring user motivations and pain points |
Usability Testing | Observe users as they interact with a product to identify usability issues. |
| Refining user interface and experience |
Focus Groups | Conduct group discussions to gather diverse perspectives on a product or concept. |
| Generating ideas and gathering group feedback |
Card Sorting | Organize topics into categories to understand how users perceive information structure. |
| Improving website navigation and information architecture |
Field Studies | Observe users in their natural environment to gain contextual insights into behavior and usage. |
| Understanding real-world user behavior and workflows |
Features Used
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