Latest Blogging Statistics, Trends & Insights Every Blogger Should Know

1994 to 2023- blogging has come a long way.

Almost 30 years!!!!(It’s not a joke.)

With the rise of social media, virtual assistance, and video marketing, people assume that blogging is dead now.

But the real picture?

Let the blogging statistics speak for themselves…….

Every time you blink your eyes, around 10 blog posts are published around the world! There are more than 600 million blogs out of 1.9 billion websites worldwide.

Numbers don’t Lie.

Yes, lots of things about blogging will change a few years down the road.

But one thing is for sure-

It’s not dead yet and not going out of business soon. Let me show you some up-to-date blogging trends and market share to prove that it’s still a marketer’s favourite content marketing tool.

(Hints: Market size of blogging will surprise you)

#32 Blogging statistics & Trends for staying Up-to-date

Information is power.

We all heard that phase.

And as long as information matters, blogs will be alive. Blogging is the act of creating written content to provide information. And it is still the most effective way to get organic traffic. What are the growth statistics for blogging? Let me show you the blogging industry worth….

Key Blogging Industry Market Size for Marketers

• Roughly one-third of all websites are blogs! (Ojdigitalsolutions)

Until 2022 study, out of nearly 2 billion websites, over 600 million have blogs—over one-third of all websites.

• More than 6 million blog posts are published daily worldwide. (zippia)

For most of the blogs published in English, there are 6 million blog posts published per day. Tumblr, a crossbreed between a social networking site and a blog, is home to more than 552.6 million blogs alone.

• 90% of content marketers leverage blogs as their primary content strategy. (Hubspot)

Though social media shake the content marketing strategy a little bit, 9 of 10 content marketers still heavily rely on the blog post to rank on SERP.

• 43% bloggers use WordPress to run their blog. (Wpbeginner)

WordPress is an unbeatable CMS for blogging. 43% of blogs on the internet are built with WordPress around the globe. It also proves that WordPress is the most popular blogging platform.

• 46% of bloggers who publish daily see visible outcomes.( Earthweb)

The study has shown that the majority (61%) of bloggers post new blogs once a week. But the marketer that publishes a new blog daily sees their desired result.

• 6 Blogs are the second most common strategy used in content marketing after video. (Firstsiteguide)

The blog was the first until video became a big thing. But still, blog content is the 2nd most popular method for digital marketing.

Business+ B2B Blogging Statistics Worldwide

Search engines like Google, Bing, and Yahoo still value fresh, relevant, and informative content to their users.

And blogs can help fulfil those criteria.

This is the reason why businesses and B2B and B2C are investing a lion’s share of their budget in blogs. Plus, blogs are also an awesome lead-generation tool.

• The (ROI) for businesses that blog consistently is 13X conversion more than those that don’t.( bkacontent)

• 90% of B2B businesses and 85% of B2C marketers use blogging as of 2023. (semrush)

• B2B marketers that use blogs get 67% more leads than those who don’t. (semrush)

• Approximately 55% of brands report that they gain new clients after trying the blog part of their content marketing strategies.(Hubspot)

Most popular WordPress Blogging language statistics

• English is the most popular blogging language. (wp-glogin.com)

Not so surprising, right?

Making a blog in English means you target the whole world as it’s the universal language. In fact, two-thirds of the blogs live on the internet are in English. Besides that, Spanish is the 2nd most used language for blogging.

• English: 71%
• Spanish: 4.7%
• Indonesian: 2.4%
• Portuguese (Brazil): 2.3%
• French: 1.5%
• Russian: 1.3%
• German: 1.2%
• Italian: 1%
• Turkish: 0.7%
• Dutch: 0.6%

Blogging Facts & Trends 2023 

• People read around 10 blog posts per day. ((Hubspot)

Yeah, even at the time of Tiktok and other social media, people still read old-fashioned blogs. In fact, on average, they read 10 blogs or posts to get the information they were searching for.

• Blogs with more relevant visuals and graphics have seen a good impression from the reader. (Theguardian)

We(humans) are visual animals. It takes only 1/10th of a second to form a first impression about a person. Blogs are no different. That’s how our brain processes. This is why adding more visuals can have a great impact on conversion and retention rates.

• Most people read blogs in the morning.  (Monsterinsights)

Oddly enough, but true. Webmasters and marketers analyzed the time when the website gets the most traffic and saw that 70% of traffic was visited in the morning.

• 15. The average blog usually gets the most traffic on Monday at 11 am. (Monsterinsights)

Monday at 11 am usually sees the most traffic on the blog. Bloggers also report that Thursday is the best day to publish the content.

• 16. Saturday at 9 am. PST is the sweet spot to get comments on the blog (+ in every social network as well). (Hootsuite.com)

Who knows, Maybe The holiday effect? People get time to interact and make a comment on the weekend.

Popular blogging niche statistics

• Food is the most popular blogging niche with the highest monthly session, following lifestyle, travel, and arts/crafts. (Rankiq)

• Food (42.8%), 
• Lifestyle (13.3%), 
• And travel (10%).

Microblogging Statistics (Aka social media blogging) you Definitely shouldn’t Ignore

Twitter first coined the term microblogging for promoting short, concise, and frequent posts. Instead of long essays, Users can share short-

• Text-based messages,
• Links,
• Images,
• Videos,
• Or other forms of media

Posts are brief — typically 140 to 280 characters. No wonder it was a huge hit, as people are busy nowadays and take less time to convey short text. Let’s see some stat to see how microblogging changed blogging history-

• Over 85% of the bloggers now add the social media button on their blog. (Wpbeginner)

• 50% of bloggers say they capture most of the traffic on their blog from social media. (Ahrefs)

• 77% of marketers say that microblogging is fruitful. (Ecommerceceo)

• Most bloggers think LinkedIn is the most effective social media platform for blogging. ((Hubspot)

Blogger statistics of 2023

Take a wild guess- how many bloggers are in the world?

I am sure the number will awe you. There are 31 million active bloggers in the USA alone. Yes, the unsung heroes who give us free information through their blogs.

But wait…… that’s not all.

I have more fascinating stats about bloggers and how they shape the blogging industry.

• More than half of all bloggers fall in the age group between 21 and 35. (Sproutsocial)

• In 2019, 77% of marketers focused on written content. (Contentmarketinginstitute)

• California is the hub of bloggers. There are more bloggers here than in all of Canada. (Zippia)

• With over 495 million blogs, Tumblr is the most-used blogging platform. (Bloggingwizard)

• Google AdSense is the most popular monetization stream to make by blogging. (Rankiq)

• 67.1% of bloggers are women, and 32.9% of bloggers are men. (Zippia)

• 78% of bloggers have a bachelor’s degree.(wow, that’s cool!) (Zippia)

• Only over 12% of bloggers earn enough to make a living out of it, and 20% can take it as a side hustle. (Millennialmoney)

• On average, a blogger in the US earns about $32,692. (Glassdoor)

• In 2021, the average length of a blog post was 1416 words. (Lightningmediapartners)

• 80% of bloggers say the quality of the content is the key factor of blog success. (Rankiq)